Example Account

Glasgow

noreply@simple-job-tracker.com 0745 081 4167 LinkedIn

Strategic Marketing Leader | Digital Innovation | Brand Development

Certifications

Google Analytics 4 Certification

Google

01/2024

Interests & Activities

Photography

I'm passionate about street photography and documenting everyday moments in Edinburgh. I regularly share my work on Instagram and have had several photos featured in local exhibitions.

Trail Running

I enjoy exploring Scotland's trails and hills, regularly participating in 10K-25K trail races. Running helps me clear my mind and approach challenges with fresh perspective.

Professional Summary

For over 12 years, I have worked as a marketing and communications professional across technology, education, and creative sectors in the UK and Europe. My expertise spans digital marketing strategy, brand development, content creation, and data-driven campaign management.

Work Experience

Senior Marketing Manager

TechForward Ltd

03/2020 - Present

Led comprehensive marketing strategy for a growing B2B SaaS company, managing brand positioning, digital campaigns, and customer acquisition across UK and European markets.

Marketing Strategy

Developed and executed comprehensive marketing strategies aligned with business objectives
Managed brand positioning and messaging across all marketing channels
Oversaw digital campaign execution including SEO, PPC, social media, and email marketing

Campaign Management

Planned and executed multi-channel marketing campaigns resulting in 40% increase in qualified leads
Collaborated with sales and product teams to align marketing initiatives with business goals

Senior Marketing Coordinator

Bright Path Solutions

01/2015 - 03/2020

Managed end-to-end execution of multi-channel marketing campaigns for a portfolio of 12+ B2B clients, coordinating with design, content, and sales teams to ensure consistent brand messaging. Increased email campaign engagement by 34% through A/B testing and audience segmentation strategies. Led a team of 3 junior coordinators, overseeing project timelines and quality control. Built and maintained reporting dashboards to track KPIs across paid, organic, and social channels, presenting monthly performance reviews to senior leadership.

Projects

AI Marketing Toolkit

11/2024

Developed an open-source collection of prompts and frameworks for marketing professionals to leverage AI tools effectively. The toolkit includes templates for content creation, campaign planning, and audience research, helping marketers integrate AI into their workflows while maintaining strategic thinking and creativity.

Professional Qualification Equivalence

Bachelor's Degree Equivalent

Over 12 years of professional marketing experience combined with advanced certifications in digital marketing, analytics, and content strategy.

Professional Memberships

Chartered Institute of Marketing (CIM)

Member

09/2019 - Present