Example Account

Glasgow

noreply@simple-job-tracker.com 0745 081 4167 LinkedIn

Strategic Marketing Leader | Digital Innovation | Brand Development

Certifications

Google Analytics 4 Certification

Google

01/2024

Interests & Activities

Photography

I'm passionate about street photography and documenting everyday moments in Edinburgh. I regularly share my work on Instagram and have had several photos featured in local exhibitions.

Trail Running

I enjoy exploring Scotland's trails and hills, regularly participating in 10K-25K trail races. Running helps me clear my mind and approach challenges with fresh perspective.

Professional Summary

For over 12 years, I have worked as a marketing and communications professional across technology, education, and creative sectors in the UK and Europe. My expertise spans digital marketing strategy, brand development, content creation, and data-driven campaign management. I specialise in building cohesive marketing strategies that combine creative storytelling with analytical insights—driving engagement, growing audiences, and delivering measurable business results. My approach balances strategic vision with hands-on execution, working with leadership teams to shape brand direction while collaborating directly with creative and technical teams to bring campaigns to life. More recently, my focus has expanded to AI-driven marketing automation, personalisation at scale, and sustainable marketing practices—demonstrating how innovation can support growth while maintaining authentic connections with audiences.

Work Experience

Senior Marketing Manager

TechForward Ltd

03/2020 - Present

Led comprehensive marketing strategy for a growing B2B SaaS company, managing brand positioning, digital campaigns, and customer acquisition across UK and European markets.

Strategic Planning:

Developed and executed multi-channel marketing strategies aligned with business growth objectives, resulting in 150% increase in qualified leads over 3 years.

Team Leadership

Managed a team of 6 marketing specialists across content, design, and digital channels, fostering a collaborative culture and providing mentorship for professional development.

Campaign Management

Oversaw end-to-end campaign delivery from concept to analysis, ensuring consistent messaging and optimal resource allocation across channels.

Digital Innovation

Implemented marketing automation tools and AI-driven personalization strategies that improved email engagement rates by 40% and conversion rates by 25%.

Brand Development

Refreshed brand identity and messaging framework, establishing clear positioning that resonated with target audiences and differentiated from competitors.

Analytics & Reporting

Established KPI frameworks and reporting processes, using data insights to continuously optimize campaign performance and inform strategic decisions.

Projects

AI Marketing Toolkit

11/2024

Developed an open-source collection of prompts and frameworks for marketing professionals to leverage AI tools effectively. The toolkit includes templates for content creation, campaign planning, and audience research, helping marketers integrate AI into their workflows while maintaining strategic thinking and creativity.

Professional Qualification Equivalence

Bachelor's Degree Equivalent

Over 12 years of professional marketing experience combined with advanced certifications in digital marketing, analytics, and content strategy. My expertise encompasses strategic planning, team leadership, and measurable business impact across multiple sectors, demonstrating depth of knowledge equivalent to formal degree qualifications in marketing and communications.

Professional Memberships

Chartered Institute of Marketing (CIM)

Member

09/2019 - Present