Example Account

Glasgow

noreply@simple-job-tracker.com 0745 081 4167 LinkedIn

Strategic Marketing Leader | Digital Innovation | Brand Development

Certifications

Google Analytics 4 Certification

Google

01/2024

Interests & Activities

Photography

I'm passionate about street photography and documenting everyday moments in Edinburgh. I regularly share my work on Instagram and have had several photos featured in local exhibitions.

Trail Running

I enjoy exploring Scotland's trails and hills, regularly participating in 10K-25K trail races. Running helps me clear my mind and approach challenges with fresh perspective.

Professional Summary

For over 12 years, I have worked as a marketing and communications professional across technology, education, and creative sectors in the UK and Europe. My expertise spans digital marketing strategy, brand development, content creation, and data-driven campaign management.

Work Experience

Senior Marketing Manager

TechForward Ltd

03/2020 - Present

Led comprehensive marketing strategy for a growing B2B SaaS company, managing brand positioning, digital campaigns, and customer acquisition across UK and European markets.

Marketing Strategy

Developed and executed comprehensive marketing strategies aligned with business objectives
Managed brand positioning and messaging across all marketing channels
Oversaw digital campaign execution including SEO, PPC, social media, and email marketing

Campaign Management

Planned and executed multi-channel marketing campaigns resulting in 40% increase in qualified leads
Collaborated with sales and product teams to align marketing initiatives with business goals

Demo Position

Demo Company

01/2015 - 03/2020

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Projects

AI Marketing Toolkit

11/2024

Developed an open-source collection of prompts and frameworks for marketing professionals to leverage AI tools effectively. The toolkit includes templates for content creation, campaign planning, and audience research, helping marketers integrate AI into their workflows while maintaining strategic thinking and creativity.

Professional Qualification Equivalence

Bachelor's Degree Equivalent

Over 12 years of professional marketing experience combined with advanced certifications in digital marketing, analytics, and content strategy.

Professional Memberships

Chartered Institute of Marketing (CIM)

Member

09/2019 - Present